Welcome Back...I hope the holiday break was relaxing and refreshing!!
Ready to get back into MBA work...progress toward Design Thinking???
Our class on 10/01 will focus on Easy Group. Please use the E-Business analysis framework (word doc linked in earlier post - also handed out in the last class) to provide an assessment of Easy Group's business model.
To prepare for class 10/01:
1. Read this Business 2.0 background article
2. Post a concise and insightful e-business model assessment in your blog. Please use the framework on the Word doc + cite and link to 2 additional online sources to support your e-business model assessment.
3. In your post, please include your comments on the role of Yield Management in the business model.
4. Choose one of the Easy Group's businesses (one that you find interesting)...Easy Pizza, Easy Cinema, Easy Cruise, etc. Post an explanation of how Easy uses Yield Management to increase profit while offering reduced prices.
Use screen shots of the booking/purchasing process in your post.
I look forward to reviewing your MBA quality posts on due date 08/01.
Aucun commentaire:
Enregistrer un commentaire