The Author Explains the Long Tail

Chris Anderson is the editor of Wired Magazine and identified the business model Long Tail. When writing his book he used his blog to get input...essentially creating live co-authorship.

Long Tail Video

Assignment for Class 15/12 - Long Tail

During our next class we will cover an innovative, internet-only business concept "The Long Tail".

You will need to read, research and post to your blog 12/12...to prepare for the next class.

Linked here is a framework for e-business analysis. We will use the same methodology in each class, so you may wish to download the Word doc.

Your work should be MBA level - post analysis and insights, NOT description. If you are telling us what we can already find in the article, then the work is not MBA quality.

I look forward to a lively discussion duringh our next class. Comments, questions...ideas, just let me know. cemhi@yahoo.fr

29/11 Class Slides

| View | Upload your own

Business Model Brief

| View | Upload your own

Business Model Attributes
1. Solves a problem or grabs an opportunity
2. Sustainable – short term success; long term growth
- Profitable, multiple revenue sources
3. Scaleable – grow – increasing ROI
4. Creates an advantage, adds value

Welcome - MBA E-Business Course

As per our first class, the following are the requirements for the course:

1. The course style is symposium. Each member of the class will prepare one aspect of the E-business case to be discussed. During class, full discussion results from each member/group presenting their materials.

2. Your blog is the location for all of your coursework. Please set up your blog in http://www.blogger.com/ and send the link to me at cemhi@yahoo.fr by 03/12.


3. There will be an assigned reading with discussion questions that you must prepare for each class. The readings will be linked in this blog. Responses to the discussion questions and linked examples should be posted in your blog , 2 days prior to the class.


4. The grade for this class is based upon:

-33% Blog postings - analytical, high quality, on-time

-33% Pop Quiz (2) + Final Exam

-33% Contribution to the body of knowledge


5. How to Contribute to the body of knowledge

- Initiate cross blog discussion with other participants

- Post and bring to class discussions NEW business model examples - different from those covered in the class

- Create and share a resource center via links in your blog

-Use podcasts, stream video and other advanced media in your blog

-Do an in-class presentation on a new business, new medium or new concept

-Post and share in class progressive online collaboration tools


Simply doing the required class work, participating in class discussion is basic for an MBA and will not count as "contribution".