vendredi 14 décembre 2007
The Author Explains the Long Tail
Chris Anderson is the editor of Wired Magazine and identified the business model Long Tail. When writing his book he used his blog to get input...essentially creating live co-authorship.
lundi 3 décembre 2007
Assignment for Class 15/12 - Long Tail
During our next class we will cover an innovative, internet-only business concept "The Long Tail".
You will need to read, research and post to your blog 12/12...to prepare for the next class.
Linked here is a framework for e-business analysis. We will use the same methodology in each class, so you may wish to download the Word doc.
Your work should be MBA level - post analysis and insights, NOT description. If you are telling us what we can already find in the article, then the work is not MBA quality.
I look forward to a lively discussion duringh our next class. Comments, questions...ideas, just let me know. cemhi@yahoo.fr
Inscription à :
Articles (Atom)